DETAILS. DIVERSITY. DIFFERENCE.

To make an impact that means something, you need to be connected – to consumers, creative and the craft.

Worldwide Partners (WPI), one of the world’s largest network of independent agencies, has announced the winners of their annual Impact Awards. The Impact Awards recognize creativity, innovation, and effectiveness of campaigns by WPI independent agency partners around the globe.

The brands we trust with our physical and mental well-being play a unique role in our lives. From jeans and make-up, to fitness recovery and fertility, these companies are building relationships with customers beyond the products they’re selling. As Brands That Matter honorees, the following 20 brands demonstrated a commitment to mind and body—whether that’s fighting hunger, making food more sustainable, or preventing skin cancer.

A new branded content series Be More Bear speaks out against toxic masculinity. Created by creative consultancy, DANG, for Pair of Thieves, the leading men’s basics company, the work cleverly plays off of the viral Man vs. Bear TikTok meme, where women are asked if they’d rather be stuck in the forest with a man or a bear. 

Indie record label, distributor and publishing company EMPIRE has paired with Instagram to debut two new shows of original content on IGTV, the company announced today.

The brand’s “Spread Love Challenge” honored Black creators whose original dances have been appropriated on the platform.

Keeping track of the finances is serious business in any business. And it can also make you want to tear your hair out at times.

But a new campaign for financial operations platform Bill takes a comedic approach to highlighting stress points and how the company solves them. The campaign, called “Meet Bill”, is from ad agency Odysseus Arms and features three new ads.

“Meet BILL” integrated effort from Odysseus Arms builds on the agency’s introductory campaign, which doubled BILL’s awareness within target markets.

Managing finances for SMBs has many stress points, but relieving that stress can make you LOL. Especially if your financial processes need a refresh.

Not only has the Body Shop tirelessly shown its commitment to fighting for equality in the United States—through taking a stand against the attacks on LGBTQ+ rights and protesting for abortion rights—the company also partnered with the United Nations to launch “Be Seen. Be Heard,” a global campaign fighting to improve the lives of young people in 75 countries.

“The intergenerational gap in power, influence and trust constitutes one of the biggest challenges of our time”, said UN Youth Envoy Jayathma Wickramanayake.

The Be Seen, Be Heard campaign, which partners with The Body Shop International, seeks to create long-term structural changes that foster the inclusion of youth in decision-making.

Every June, Pride Month arrives in a flurry of colorful, celebratory marketing and familiar calls for equality. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing.

The country of Georgia considers itself to be the birthplace of wine, with a tradition going back about 8,000 years. Wine drinkers elsewhere are still just discovering it, as Georgia’s emergence on the world’s wine lists really began with the fall of the Soviet Union. Now a Georgian red blend called Lost Eden — made by a team that includes an 11th-generation winemaker, in partnership with the country’s Ministry of Agriculture and a graduate of Cornell University — is available in the United States.

While 2022 saw a record number of attacks on the queer and transgender community, the overturning of Roe v. Wade, and signs of a worsening climate crisis, these brands are fighting to ensure that the future isn’t all doom and gloom.

As Americans scale back their Thanksgiving celebrations amid the ongoing Covid-19 crisis, Lost Eden invites viewers online for a grand feast—known as a "Supra"—filmed in the winemaker's homeland of Tbilisi, Georgia, before the pandemic began.

Hundreds of pieces of anti-2SLGBTQ+ legislation have been proposed in the US. Dubbed “Don’t Say Gay” bills, they affect every member of the 2SLGBTQ+ community. The Body Shop is taking a stand with “We Don’t Just Say Gay.” The Body Shop is saying it all.

Let us all take a moment to honor the ugly Christmas sweater.

Is there any single item of clothing more uniquely American? (We know the answer is almost certainly yes, but just go with us here.)

Created by women-owned agency Odysseus Arms, Spread Love is the music clip directed by Alan Ferguson (known for his work with Beyonce, Lizzo and Janelle Monáe), famed choreographer Jemel McWilliams, and a cast of diverse TikTok creators--who bring to life the idea that taking care of yourself allows you to spread love and positive influence out in the world. Beacon Street Studios served as music/sound house for the video.