Experiential Campaign: Barefoot “Summer Fan Jam”

Long story short...

We bought not one but (2!) vintage VW vans and turned them into the glamorous Barefoot Bus. Using live social engagements as our guide, we then embarked on a 5-week cross-country road trip, making stops in major cities along the way (key cities including Atlantic City, Washington DC, Atlanta, Austin, Denver, Portland, and more) to share the brand-new summer spritzer with fellow Barefoot indulgers. The entire journey was filmed, documented, and shared with the brand’s +1.5m followers.

We produced over 100+ total content assets throughout this experiential campaign, yielding 8.2 million impressions. Our efforts helped establish Barefoot as a leader in the canned wine category.

For more on this campaign, check out the work page on Odysseus Arms’ website.

Below are some behind-the-scene snippets.

ACD/Copy: Madeline Lambie; ACD/Art Director: Jarrod Gustin; Director of Photography: Adam Feuerman; Camera 2: Jeremy Searle; Drone/Camera Assistant: Chris Feuerman; Creative Director: Libby Brockhoff; Producer: Shirley Liang; Talent: Crystal Kelley