The Body Shop: “Spread Love”

Directed by Alan Ferguson.

Choreographed by Jemel McWilliams. Music by Beacon Street Studios.

As soon as I came onto this project I knew I had to pitch it to one of my favorite music video directors Alan Ferguson, who then became an absolutely delightful and thoughtful creative partner. I’m extremely grateful for this collaboration.

This campaign is an inclusive celebration of joy and dance while launching The Body Shop’s newest body butter.

In response to the rising #BlackTikTokStrike, we also casted, credited, and paid three talented Black creators - Tracy OJ, Layla Mohammed and Sunjai Williams- to co-choreograph this body-positivity piece.

Awards & Recognitions:

2022 WPI Impact Awards: Best in Show

The Drum Marketing Awards: Finalist

One Show 2022: Fusion Pencil Finalist  

ADC 2022: Fusion Cube Finalist 

Shoot Magazine 2021 : Top 10 Tracks  

Fast Company: 2022’s Brands That Matter